MELBOURNE – Jennifer Aniston has posed topless in a series for promotional shots for her new perfume line.

The former ‘Friends’ star looks sexy and stunning in the three black and white shots, which showcase her perfect body, naked apart from a white skirt positioned low on her hips.

At the launch of Lolavie, which roughly translates as ‘laughing at life’, the actress will be at the department store herself, signing bottles for customers in Harrods’ Georgian restaurant.

It’s the debut fragrance for Aniston, 41, who has revealed that she has been involved with every step of the development process over the past year and a half, from creating the scent to conceptualising the ads.

The Mexican beauty shot the ads in Cabo San Lucas in Mexico, her favourite holiday spot.

‘It wasn’t just about showing up for a shoot and putting my name on the bottle,’ the Daily Telegraph quoted her as saying.

‘I felt like a little chemist. It’s turned out to be an extension of myself as opposed to slapping my name on something.’

Aniston also said that her scent would cost 23 pounds for the 30ml size and 36 pounds for the 85ml.

‘I am not a big perfume-y fragrance fan,’ she explained

‘I want peope to go “what is that?” You smell great!” But most of all, I wanted it to smell natural,’ she added