Bollywood hunk John Abraham is to endorse dhoti and chappal.According to John, its cool to wear dhoti.John wants to bring back middle-class pride among gen next.

John says,  “People are obsessed with labels. Even your self-esteem is defined by your clothes. You don’t need designer wear to be cool.You can be cool without spending a fortune on clothes and accessories. I am a middleclass Bandra boy. And I am glad I can walk into any event, no matter how elitist, in jeans, a T-shirt and chappals.”

Chappals as formal wear will be Abraham‘s first brand-banning campaign.A line of hip John Abraham chappals for all occasions will be marketed next year, followed by affordable T-shirts.

The actor thinks we need to cultivate our own cool quotient, different from the notions of cool in the West. “If it is cool to be dressed in designer denims for Americans, it should be equally cool for us to to wear dhotis and Pathani suits.”

The John Abraham collection of traditional male Indian wear will hit stores next year.

“We need to be as happy with our fabrics like khadi and silk as the West is with its own textiles. Once we are comfortable in our own (desi) clothes, we will also learn to get comfortable with our own skins.”

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