Ever since she made her debut with the film Slumdog Millionaire, Freida has been creating waves from the film’s victory at the Oscars, to her being signed on for Woody Allen’s next. She is certainly going places. However, the latest news is that Freida has been signed on for yet another Hollywood film War of The Gods.

While Freida has completed her shooting Woody Allen’s You Will Meet A Tall Dark Stranger opposite Josh Brolin and Naomi Watts, and Israeli film Miral, which has been directed by Julian Schnabel, she will be working in War of The Gods which is based on Greek mythology and will be directed by Tarsem Singh. It begins production in April.

The story revolves around the warrior Theseus, who leads his men into battle with the Greek gods to defeat evil and the other elder gods in order to save mankind.

Freida who plays a Greek priestess in the film, portrays Phaedra, an oracle priestess who joins Theseus, to prevent the cataclysmic war from erupting.

The film which is scheduled to go on floors this April is being produced by Gianni Nunnari of Hollywood Gang Prods, Mark Canton of Atmosphere Entertainment and Relativity topper Ryan Kavanaugh.

He is a man for whom ‘Perfection’, ‘Sincerity’ and ‘Dedication’ form the middle name. He is none other than Hrithik Roshan.

After having endorsed umpteen FMCG products ranging from colas to electronics, Hrithik will now be seen endorsing ‘LifeCell babycord‘. It’s about stem cell preservation. Clinical research has proven that over 75 ailments can be treated using stem cells taken from the umbilical cord. ‘LifeCell babycord‘ talks about preserving the child’s umbilical cord at the time of birth and giving the child a safe and secured future. And with Hrithik’s never-failing image and positioning as a ‘family man’, the LifeCell babycord officials could have never got a better option than Hrithik Roshan.

With films like Guzaarish and Kites on its way to hit the silver screen anytime now, Hrithik has again proved that he is the flavor of any season and every reason.

Everyone’s speculating about DON 2. Farhan Akhtar, who directed the SRK starrer DON, had announced the sequel to the film quite some time back. While Farhan got busy with his acting assignments and SRK too decided to work on RAB NE BANA DI JODI first and MY NAME IS KHAN next, one kept wondering when Farhan and SRK would start the next instalment of DON.

“DON 2 will start in October this year. We’ve locked the script and also the locations,” Farhan and his producer-partner Ritesh Sidhwani tell me. The new DON will have two leading ladies. “Priyanka Chopra will be one of them. The second will be finalized in due course,” Farhan states.

There’s talk that the producers are also planning to start ROCK ON 2. “A lot of people want us to do that. Right now Abhishek [Kapoor, the director of ROCK ON] is working on another script. But if he finds a script that looks like a worthy follow up to ROCK ON, why not?” Farhan clarifies.

Studio18 has announced the restructuring of its Senior Management, post the recent resignations of Priti Sahani and Aman Gill.

Hemant Bhardwaj, who joined the organisation in October 2007, will spearhead the Domestic Distribution, Marketing and Syndication verticles. Hemant, an alumni of IIM [Ahmedabad], has a vast experience of 17 years in Sales, Marketing and Advertising in varied business categories.

Tanuj Garg, who was heading the company’s UK & Europe operations along with International Marketing & Syndication, will now take charge of International Distribution, Marketing & Syndication from London. An MBA in Marketing & Strategy from the Strathclyde Business School, UK, Tanuj has more than 8 years of experience in Production, Marketing, Distribution and Syndication of movies. Tanuj has previously worked at Applause Entertainment and UTV in key positions.